The Robe's Story

Building the Perfect
Guest Robe

Hoping to find a luxurious, comfortable, and stylish robe in her hotel room, New York City fashion designer Heidi Weisel was instead always underwhelmed.

Every time she wrapped one of the robes around her, it always felt like a boxy and shapeless piece of generic terrycloth or threadbare cotton. The sleeves were too long, the collar was never right, and the fit was disappointing. While traveling for business or pleasure in amazing accommodations, it seemed every almost detail had been considered, except for the hotel guest robes. Heidi wanted something sexy and flattering that she could lounge in, use at the pool, or wear to the spa for a massage. Instead, hotel stay after hotel stay, she found only un-flattering, un-sized,
un-luxurious robes hanging in the closet.

When Heidi met Standard Textile CEO Gary Heiman at a social event,
the two struck up a conversation. Heidi told him about the lackluster hotel robes she’d encountered. Gary was intrigued. What if Standard Textile could partner with Heidi to design a completely different kind of guest robe? No one else in the industry was doing it. If Standard Textile could make a guest robe that connected with guests at a sensory level and reinforced the notions of comfort, craftsmanship, and luxurious attention to detail, that would give luxury hotels
a real competitive advantage.

Heidi got out her sketchpad, and a new partnership was born.

Heidi spent a great deal of time with Standard Textile’s product design team.
She soon found out that not every great design idea would hold up to
institutional laundering. Not every fabric choice made sense.
She worked closely with Standard Textile to ensure that every detail would work
(and still look great), from both a manufacturing and laundering standpoint.

In the end, the robe collection represents the highest quality and the best design.

The Robe's Story

Building the Perfect Guest Robe

See for yourself ...

The Robe's
Story

Building the Perfect
Guest Robe